中國陶瓷在世界的中心 CHINA CERAMICS AT THE CENTER OF THE WORLD
Did China proved its value to the world ceramic industry?
中國向世界陶瓷工業證明了它的價值嗎？
What was seen during The 35th CERAMBATH shouldn't be taken lightly, unfortunately most foreigners are not aware and many of the domestic manufacturers or people in general of the industry do not seem to notice.
在第35屆陶博會期間所見的一切不應該被輕視，不幸的是，大多數外國人并沒有意識到，許多國內制造商或業內人士似乎也沒有注意到。
I mentioned in the last article about the revolution of the Chinese Ceramic Industry and the Big Slab “YanBan” as the epicenter of the pandemic of manufacturing these types of sintered stone items and stop importing them so much to the domestic market.
我在上一篇文章中提到了中國陶瓷工業的革命和大板“巖板”作為制造的流行中心，這類燒結石材產品正在停止向國內市場的大量進口。
But most importantly I want to talk about something more, that to me is extremely important and worth mentioning, something like I said people don’t seem to see.
但最重要的是我想多說一些，對我來說非常重要，也值得一提，像我說的人們似乎看不到的東西。
About two to three months ago before the fair and my trip back to USA I was thinking about the industry in general and all the different brands asking myself on how and what they would do if no trip to Bologna and CERSAIE was done. How in the world would they know about the proposals of the top brands of the Italian Industry which are all the time the leading trend setters of the world? Besides as you also know there would be no trips to the different design firms that you usually tour while you are in Italy during the fair and see on a more summarized way the products, designs, colors and sizes that they are proposing to the different top brands of Italy and the rest world.
大約兩三個月前，在展會和我回美國之前，我在想整個行業和所有不同品牌都自問，如果不去博洛尼亞和CERSAIE展，他們會怎么做和做什么。他們怎么知道意大利行業頂級品牌的計劃，這些品牌一直都是世界領先潮流的設定者？除此之外，你也知道，將不會有到各大設計機構的走訪，以往通常在展會期間你會到不同的設計公司參觀，以更總結性的方式了解他們向意大利不同的頂級品牌和其他國家推薦的產品、設計、顏色和尺寸。
I was curious then on what the brands would do to present something new in the domestic market and from China to the world during CERAMBATH even though there would be no foreigners at all, which by the way also was not a big problem either because the brands are working actively on western social media promoting their brands and new products.
我感到好奇，在陶博會期間，品牌們會做些什么去展示一些新的東西，向國內市場和從中國到世界，即使根本沒有外國人，這也不是什么大問題，因為品牌們正積極地在西方社交媒體上推廣他們的品牌和新產品。
What we saw during the fair wasn’t surprising at least to me but let me explain why. I knew the brands were going to do something interesting knowing the fact that many of them were making already Slabs, Yanban, sintered stone. The big surprise was that they did it a lot better than expected. I knew it was going to be good but not this much. It was impressive, very impressive!
展會期間所看到的至少對我來說并不奇怪，但讓我解釋一下原因。 我知道這些品牌將做一些有趣的事情，因為知道許多品牌已經在制造大板、巖板、燒結石材。 很驚喜的是他們做得比預期的好得多。 我知道它們會很好，但沒有那么多。令人印象深刻，非常深刻！
Not only because of the quantity of “Yanban” seen but of the quality of the designs, colors and sizes which by the way many were kind of odd because they are more suitable for the furniture industry.
不僅是因為能看到的“巖板”數量，還有它們的設計、顏色和規格的質量，順便說一下這些都有點奇怪，因為它們更適合家具行業。
On top of that not related to the big size but sizes like 60x120, 75x150 and so on, which was like I said maybe not many were paying attention to them, the designs were nice and what was more interesting was that the different finishes were really good. Not only the typical polished were seen but many matte, sugar, semi-polished and matte polished that look and felt like they were extremely well manufactured!
最重要的不是關于大尺寸，但像60x120、75x150cm等尺寸，就像我說的那樣，可能不是很多人關注它們，設計很好，更有趣的是不同的質面真的很好。 不僅可以看到典型的拋光面，還可以看到許多亞面、糖果釉面、半拋面和亞光面，它們看起來和感覺都制造得非常好！
To end a few brands made adjustments or completely new showrooms, the ones were able to be seen and toured were very impressive and extremely well done.
最后，一些品牌調整或完成了全新的展廳，那些能夠被看到和參觀的都令人印象非常深刻、非常出色。
Was I surprised that all this was going to be good? NO
我對這一切向好發展感到驚訝嗎？并不。
Was I surprised that it was much better than I expected? YES
我對比我預期的好得多感到驚訝嗎？是的。
The real questions here are the following? Did any of you noticed about how good everything was? Did you see how well many of the showrooms were finished? Did you see how many great finishes were presented by many of the brands? Did you notice how great many of the designs were?
這里真正的問題是：你們有人注意到一切都很好嗎？你看到很多展廳完成得有多出色嗎？你看到許多品牌都推出了許多優秀的質面嗎？你注意到有多少很棒的設計嗎？
How can you explain how good everything was without being able to go to Bologna? Is necessity the mother of innovation and creativity like they said or what?
你如何解釋不能去博洛尼亞但一切都很好？ 或者像他們所說的那樣，必要性是創新和創造之母嗎?
I predicted not too long ago that China was going to become a reference. What I meant with that was related to product and showroom design, and not low cost production or efficiency like most people know China or relate China with.
我不久之前就預測中國將成為一個參考。 我的意思是關于產品和展廳設計的，而不是像大多數人所知道的中國或與中國相關的低成本生產和低效率。
My prediction was accurate and I have been able to see it with my own eyes for the past couple of years. I have seen incredible ceramic and building material malls with the most unbelievable showrooms in cities you wouldn’t in your dreams think of going or guessing that they had the best malls in the world.
我的預測是準確的，在過去的幾年里，我已經能夠親眼看到它。我見過一些難以置信的陶瓷和建筑材料賣場，有著最難以置信的展廳，在你做夢也想不到或猜得出的這些城市里，它們擁有世界上最好的購物中心。
China was already closing the gap with Italy and Spain, It felt for a while that India was moving faster than China but only on the big slab, but no more. By the end of next year China will be closer than ever to the top manufacturers of the world and if the different top companies keep paying attention to the details and to quality more than cost, in no time the domestic industry will be in line with Italy in many ways.
中國已經在縮小與意大利和西班牙的差距。有一段時間，感覺印度的發展速度比中國快，但只是在大板上，而且已經不再有。到明年年底，中國將比以往任何時候都更接近世界的頂級制造商，如果不同的頂級企業繼續注重細節，注重質量而不是成本，那么國內工業將很快在許多方面與意大利接軌。
China proved to the world that is ready to do it and has not the dependency it had before from Italy regarding design, trends and so on. It can create its own proposals and the proof was done at the 35th CERAMBATH.
中國向世界證明了自己已經做好了準備，在設計、潮流等方面不再像以前那樣依賴意大利。它可以創建自己的方案，并在第35屆陶博會完成了證明。
To all domestic manufacturers, congratulations and keep up the good work! Keep making us proud of our ceramic industry in China!
向所有國內廠家表示祝賀，繼續做好！繼續讓我們為中國陶瓷行業而驕傲！
Humberto Valles
ICC General Manager
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